The Secret By Rhonda Byrne. A Review of the book
You can have, do or be anything you want, no matter who you are or where you are starting from. That is the exciting message behind the phenomenon known as The Secret, created by Rhonda Byrne.
In this review I will explain the basics of The Secret and then look at some "The Secret tips" for Internet marketers.
The inspiration for The Secret was sparked when Byrne's daughter gave her a copy of Wallace D Wattles' The Science Of Getting Rich (1910). It was a timely gift because Byrne was going through a difficult time in her life and the book set Byrne on a journey of research, discovery and transformation which led to the creation of the film, The Secret, which was released in 2006 and is available in DVD and streaming web formats.
The secret is a film about the Law of Attraction, which is presented as being a secret that was hidden from the masses for centuries, but which now can be revealed. Throughout history many of the most successful people in various fields are said to have been possessed as of the secret. Several leading success mentality proponents such as Jack Canfield, Bob Proctor, Joe Vitale and Denis Waitley are interviewed in the film.
So what is the secret of the Law of Attraction?
1. Gratitude. Adopt the mindset of gratitude. Express thankfulness for the good things you already have. But also, feel gratitude for the things that you seek, as if you were already in possession of them. If there were just one rule that could be extracted from the secret it would be the rule of gratitude.
2. Ask. When you know what it is that you want, visualize it and ask the universal intelligence for it.
3. Believe. Believe that you have already received the thing that you want, express gratitude and see yourself in possession of the object of desire.
4. Receive. Adopt a receptive mentality and be ready for the inspiration or opening that will bring you the things that you desire.
What is interesting about how The Secret came to be made is that according to Byrne she adopted the methods of the secret in order to bring the film into being. The usual methods of film-making were abandoned in favour of processes such as gratitude, visualization, and faith. The entire film crew went to America after having arranged just one interview. They went with an attitude of belief that the rest would come together. In the end fifty-two success teachers were interviewed.
The Secret was promoted extensively on the Internet using viral marketing campaigns in which the nature of the secret behind The Secret was not revealed. This, and the excellent packaging of the film, created an intense interest and a momentum developed that turned the film into a sales phenomenon and a "success secret" in its own right.
Following the success of the film, a book version of The Secret was published in 2007, followed by The Secret Gratitude Book.
Inevitably, the success of The Secret has sparked some controversy about the accuracy of the message, or the implications of it for those who do not succeed in life. Despite being called "The Secret" (note the use of the word "The" to give the film its unique selling proposition), there is nothing really new or secret at all about the content of the film, as its critics have been quick to note.
However, there is much of value in this film for anybody who is seeking positive advice about how to adopt the right mentality for success. This is especially the case for anybody who is struggling to make a success of a home-based Internet business, since that is the kind of enterprise that requires an immense amount of self motivation, visualization and self-belief in order to fulfill.
The Secret Tips for Internet Marketers:
1. The message of the secret will provide much inspiration and help with visualization of goals for anybody seeking success on the Internet.
2. When thinking about their own products and services, Internet marketers should learn the lessons of content repackaging that The Secret provides.
3. Internet marketers can learn a lot by studying how the secret became a sales phenomenon through viral marketing on the Internet.
4. Internet marketers should not be afraid of courting controversy. Quite often it can be an excellent method of publicizing your products and services.
The DVD and book versions of The Secret are available at Amazon.com.
In this review I will explain the basics of The Secret and then look at some "The Secret tips" for Internet marketers.
The inspiration for The Secret was sparked when Byrne's daughter gave her a copy of Wallace D Wattles' The Science Of Getting Rich (1910). It was a timely gift because Byrne was going through a difficult time in her life and the book set Byrne on a journey of research, discovery and transformation which led to the creation of the film, The Secret, which was released in 2006 and is available in DVD and streaming web formats.
The secret is a film about the Law of Attraction, which is presented as being a secret that was hidden from the masses for centuries, but which now can be revealed. Throughout history many of the most successful people in various fields are said to have been possessed as of the secret. Several leading success mentality proponents such as Jack Canfield, Bob Proctor, Joe Vitale and Denis Waitley are interviewed in the film.
So what is the secret of the Law of Attraction?
1. Gratitude. Adopt the mindset of gratitude. Express thankfulness for the good things you already have. But also, feel gratitude for the things that you seek, as if you were already in possession of them. If there were just one rule that could be extracted from the secret it would be the rule of gratitude.
2. Ask. When you know what it is that you want, visualize it and ask the universal intelligence for it.
3. Believe. Believe that you have already received the thing that you want, express gratitude and see yourself in possession of the object of desire.
4. Receive. Adopt a receptive mentality and be ready for the inspiration or opening that will bring you the things that you desire.
What is interesting about how The Secret came to be made is that according to Byrne she adopted the methods of the secret in order to bring the film into being. The usual methods of film-making were abandoned in favour of processes such as gratitude, visualization, and faith. The entire film crew went to America after having arranged just one interview. They went with an attitude of belief that the rest would come together. In the end fifty-two success teachers were interviewed.
The Secret was promoted extensively on the Internet using viral marketing campaigns in which the nature of the secret behind The Secret was not revealed. This, and the excellent packaging of the film, created an intense interest and a momentum developed that turned the film into a sales phenomenon and a "success secret" in its own right.
Following the success of the film, a book version of The Secret was published in 2007, followed by The Secret Gratitude Book.
Inevitably, the success of The Secret has sparked some controversy about the accuracy of the message, or the implications of it for those who do not succeed in life. Despite being called "The Secret" (note the use of the word "The" to give the film its unique selling proposition), there is nothing really new or secret at all about the content of the film, as its critics have been quick to note.
However, there is much of value in this film for anybody who is seeking positive advice about how to adopt the right mentality for success. This is especially the case for anybody who is struggling to make a success of a home-based Internet business, since that is the kind of enterprise that requires an immense amount of self motivation, visualization and self-belief in order to fulfill.
The Secret Tips for Internet Marketers:
1. The message of the secret will provide much inspiration and help with visualization of goals for anybody seeking success on the Internet.
2. When thinking about their own products and services, Internet marketers should learn the lessons of content repackaging that The Secret provides.
3. Internet marketers can learn a lot by studying how the secret became a sales phenomenon through viral marketing on the Internet.
4. Internet marketers should not be afraid of courting controversy. Quite often it can be an excellent method of publicizing your products and services.
The DVD and book versions of The Secret are available at Amazon.com.
posted by Mantis29 at
14:34
2 Comments:
Hi Phil,
An excellent post.
Gratitude for the opportunity to have a business and the ability to be successful are important parts of being successful in anything you do. Mental attitude is one of the most important things to have for a successful business.
LyleH
http://www.monthlyincome-fromhome.com
Hi Phil
Personally I thought that the book was great. Unfortunately many people who read it missed one important point and that is that it takes more thank gratitude and asking, one also needs to take action. The Universe will only help those who make an effort on their own as well.
Michelle Jayes / Online Income Opportunities
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